On the occasion of the National Made in Italy Day 2025, Assoricamatori, the Italian Embroiderers Association, officially introduced itself to the public with the launch of an exciting video manifesto, curated by MM Company, which celebrates the excellence of Italian embroidery, summarized in the hashtag #RicamatoInItalia (Embroidered in Italy).
This video manifesto narrates the art of embroidery through several key words that highlight its fundamental values: excellence, perfection, creativity, passion, human intelligence, and future. The project represents the enhancement of a sector of extraordinary cultural and economic relevance for Italy, composed of highly qualified small and medium enterprises that preserve and innovate one of the most illustrious and unique traditions of Italian culture. Expert hands that, day after day, transform quality products in the fields of fashion, design, and automotive into true works of art.
