Overview
In the world of marketing, visual appeal plays a crucial role in capturing the audience’s attention. But how can simple products become attractive and transform into an effective marketing tool? The answer lies (also) in the creative curation of photography. Even the most ordinary products, such as embroidery threads, can be elevated to true works of art through creative images.
THE ART OF CREATIVE CURATION
When it comes to selling products, the image is everything. A well-curated photo, with a creative personality, can make the difference between a product that goes unnoticed and one that immediately grabs the potential customer’s attention. For example, in the case of the embroidery threads distributed by Aurifil Pro, the key to our work was to find visually appealing ways to present them.
THE IMPORTANCE OF LOOK FEEL
The choice of visual look feel is fundamental. Using soft natural light or creating a carefully lit set can highlight the vibrant colors of the threads, emphasizing their texture and quality. The colors must be vibrant and authentic to best convey the essence of the product. Finally, the right photographic cut, perhaps close-up and “intimate” as in the images curated by MM Company, can make a simple thread extraordinarily attractive, emphasizing its sheen and nuances.
SETTING AND STYLE
Beyond light, the setting plays an essential role. Placing the threads in neutral contexts, such as a photography shoot background, can create scenarios that tell a story. This not only catches the eye but also emotionally engages the viewer, making the product more desirable.
THE DETAIL MAKES THE DIFFERENCE
Photographing details is another effective technique. Close-up shots that show the fineness of the thread and its tactile quality, almost like a “beauty shot,” can convince even the most demanding customers. These details help convey the product’s quality tangibly, even through a screen.
CONCLUSION
The creative curation of product photos is not just an aesthetic matter but a fundamental marketing strategy. Even the simplest products can become attractive and capture the public’s attention through a well-studied visual presentation. Investing time and resources in the art direction of photo shoots can translate into a significant increase in sales and customer engagement. For this reason, MM Company is often called upon to handle the art direction of photo shoots for their clients, aiming to present their products in the best, most original, and curated way possible.
