Cross marketing is a collaborative strategy where two or more companies, offering complementary products or services, join forces to promote each other. This approach not only reduces marketing costs but also enables access to new markets by sharing resources and audiences. For design companies, particularly those embodying the essence of Made in Italy, this means seamlessly integrating aesthetics, values, and offerings to craft memorable consumer experiences.
Partnering with complementary businesses unlocks synergies, amplifies visibility, and creates a more profound impact on a fragmented and complex audience—making it possible to successfully navigate expansive and competitive markets.
We recognize that a strategic approach rooted in cross marketing can transform challenges into growth opportunities. That’s why we collaborate closely with our clients to encourage and maximize such virtuous endeavors. A prime example is the cross marketing initiative between Sitia, Codutti, Olev, and Matteo Pala as they venture into the U.S. market.
For this partnership, we meticulously developed the concept, oversaw the choice of finishes for the exhibits, planned the design of the shared space at ICFF and BDNY New York for 2024, and defined the communication of the collaboration.
