Shaping the future

Prada Group

CopywritingEditorial projects

The Prada Group owns some of the most prestigious brands in the luxury sector: Prada, Miu Miu, Church's, Car Shoe, Marchesi 1824, Luna Rossa and Fondazione Prada.

CONCEPT

Magalini was responsible for elaborating the storytelling of the new group site, first identifying the themes and the hierarchy of information together with the client, then developing a communicative tone and lexicon that included the elaboration of a semantic, conceptual and lexical dictionary for the entire project. Special attention was paid to corporate social responsibility and sustainability activities.

ACTIVITIES

MM Company handled the drafting of all the texts for the Group's website, after a study phase of all existing communication materials (books, articles, press releases and other texts). The copywriting activity covered corporate, historical, special projects and news content for the holding company and each of its brands.