Technique meets creativity

Studio Auriga

ConsultingBranding & graphicsSocial mediaWeb designProduct, interior & exhibition designCopywritingEditorial projects Photos, videos & short filmsEducational projects

Studio Auriga is a company specialising in the distribution of industrial embroidery machinery, including that of the Japanese brand Tajima.

CONCEPT

Barbieri Magalini have come up with the concept of "technical excellence, at the service of creativity": to flank the company's technical component with a more creative one, to demonstrate to the target market - luxury brands in the fashion, interior and automotive sectors; and embroidery manufacturers - that they are a competent and reliable interlocutor from that point of view as well.

Activities

MM Company developed the creative concept, making it the core of the company's tone of voice and marketing mix, inspiring and guiding the creation of all corporate presentation activities and materials, involving both the physical (catalogues, brochures, invitations, stands) and digital dimensions (with a new website, social media and newsletter), even creating communication content such as copywriting, videos and photo shoots. The agency has also handled the corporate image of events, workshops, stands and seminars.